Marks and tracked links
Everything you need to put our name on something, plus a builder for referral links that deep-link where you actually want people to land.
Link builder
Your code is in your affiliate dashboard — you can set a custom one, so it reads as your name rather than a random string.
Swap YOURCODE for your real code before you post this — as it stands it tracks nothing.
Opening the link sets a signed, first-touch cookie lasting —. First touch wins, so a later link from someone else does not take your referral — and equally, you do not take theirs.
Downloads
Lockup (SVG)
Mark plus word — the default, and the one to use unless you have a reason not to. The flame IS the G: it is not a symbol sitting next to the word, so please do not add a second G or pull them apart.
Download
Lockup, white (SVG)
Same lockup, flat white. Better than the gradient on a busy or light frame, where the orange loses contrast.
Download
Wordmark (SVG)
The full word, type only, for when the flame already appears elsewhere in your frame and a second one would be noise.
Download
App icon
The mark on an orange tile, for avatars, thumbnails and corner bugs. It carries its own background — do not place it on another one.
DownloadAnimated wordmark
The lockup drawing itself: the flame appears, the word types outward from centre, fire sweeps across it, then it retracts. Transparent background (VP9 alpha), but VP9 alpha decoding is patchy — if your editor shows a black box, screen-blend it over black instead.
Download
Every mark here is outlined vector, so it will not go soft or shift when you scale it. Need a different colourway, a horizontal or stacked variant, or a clean capture of a specific screen? Ask — we would much rather send you the real file than have you screen-record a compressed version off someone else’s video.
Using the brand
Naming
- It is “Genfire”. One word, capital G, lower-case f. Not “GenFire”, not “Gen Fire”, not “GENFIRE” outside of a set-in-caps design.
- Genfire is a product, not a person. “Genfire generates…”, never “Genfire thinks…”.
Visual
- The palette is near-black zinc with a single orange accent. If you are colour-grading around our mark, do not introduce a second accent colour.
- Do not recolour, stretch, rotate, outline or add effects to the mark. Scale it and place it.
- Give the mark clear space of at least half its own width on every side.
- The flame is orange on transparent, so it needs a dark or mid-tone backing. On a light or busy frame, use the app icon tile instead of the bare mark.
Never
- Do not put the mark on a busy frame where it competes with your own branding — yours should win.
- Do not imply endorsement of anything we have not seen. A paid partnership is not a co-sign of your other content.
- Do not modify screenshots to show numbers, prices or features that are not real.
It is Genfire — one word, capital G, lower-case f. Not GenFire. Autocorrect and every design tool on earth will try to capitalise that F, so it is worth checking your title card before you export.