1. Introduction

Genfire.ai ("Company," "we," "us," or "our") operates the website genfire.ai and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By accessing or using the Service, you agree to this Privacy Policy. If you do not agree, please discontinue use immediately.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly:

• Account registration data (name, email address, password)
• Payment and billing information (processed securely through third-party payment processors)
• Profile information and preferences
• Content you create, upload, or generate using our Service
• Communications with our support team

2.2 Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Cookies and similar tracking technologies
• Log files and analytics data

2.3 Third-Party Information

We may receive information from third-party authentication services (e.g., Google OAuth) when you connect your account.

3. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve the Service
• Process transactions and manage subscriptions
• Send administrative notifications and updates
• Provide customer support and respond to inquiries
• Analyze usage patterns and optimize performance
• Detect, prevent, and address fraud, abuse, or security issues
• Comply with legal obligations and enforce our Terms of Service
• Send marketing communications (with your consent, where required)

4. AI-Generated Content

Our Service uses artificial intelligence to generate content. You acknowledge that:

• AI-generated content may be used to improve our models and services
• We may analyze your prompts and generated content for quality assurance and compliance
• Content may be stored temporarily or permanently as part of our operations
• We implement technical measures to protect your content but cannot guarantee absolute security

5. Information Sharing and Disclosure

We may share your information with:

5.1 Service Providers

Third-party vendors who perform services on our behalf (payment processing, hosting, analytics, customer support, AI model providers).

5.2 Legal Requirements

When required by law, subpoena, court order, or government request, or to protect our rights and safety.

5.3 Business Transfers

In connection with a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity.

5.4 With Your Consent

We may share information with your explicit consent or at your direction.

6. Data Security

We implement industry-standard security measures including encryption, access controls, and secure storage. However, no method of transmission or storage is 100% secure. You use the Service at your own risk.

We are not liable for unauthorized access, hacking, data loss, or other security breaches beyond our reasonable control.

7. Data Retention

We retain your information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Upon account deletion, we may retain certain information for backup, archival, fraud prevention, or legal purposes.

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing activities
• Data portability
• Withdraw consent (where processing is based on consent)
• Opt-out of marketing communications

To exercise these rights, contact us at hello@genfire.ai. We may require verification of your identity.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Service, you consent to such transfers.

10. Children's Privacy

The Service is not intended for users under 18 years of age. We do not knowingly collect information from children. If you believe a child has provided us with personal information, contact us immediately, and we will take steps to delete such information.

11. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for their privacy practices. Review their privacy policies before providing information.

12. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

Contact us at hello@genfire.ai to exercise these rights.

13. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), we process your personal data based on:

• Consent (where you have given explicit consent)
• Contract performance (to provide the Service)
• Legal obligation (to comply with laws)
• Legitimate interests (to improve and secure the Service)

You have the right to lodge a complaint with your local data protection authority.

14. Cookies and Tracking Technologies

We use cookies and similar technologies to operate, secure, and improve our Service. When you first visit our site, a consent banner allows you to choose which categories of cookies you accept.

Essential Cookies (Always Active)

• __session / session: Authentication session cookies that keep you logged in.
• gf_consent: Stores your cookie consent preferences (1-year expiry).
• gf_ref: Affiliate referral tracking for our referral program (30-day expiry).
• Payment Cookies: Third-party payment processors (Stripe) may set essential cookies to detect fraud and securely process transactions.

Analytics Cookies (Consent Required)

• _ga, _ga_*: Google Analytics 4 cookies used to measure site usage and performance. Only set if you accept analytics cookies.

We also use Vercel Analytics, a privacy-friendly, cookie-free analytics service, to understand general site performance. This does not require consent as it does not set cookies or collect personal data.

You can change your cookie preferences at any time by visiting our Cookie Policy page. You can also instruct your browser to refuse all cookies, but some parts of the Service (like logging in) may not function properly without essential cookies.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes are effective upon posting. Your continued use of the Service constitutes acceptance of the updated policy. We encourage you to review this page regularly.

16. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, contact us:

Email: hello@genfire.ai