Long-form content earns depth; short-form earns reach. The creators who grow fastest publish both — but manually scrubbing a 90-minute episode for clip-worthy moments, reframing them vertical, and captioning each one costs more time than recording the episode did. That is the job AI clipping automates.

GenFire transcribes and analyzes the full video, scoring segments for hooks, emotional peaks, punchlines, and self-contained stories — the properties that predict short-form performance. Each selected moment is reframed to 9:16 with the speaker tracked and centered, and captioned in retention-tuned styles.

One hour of source typically yields a batch of post-ready shorts: a content calendar's worth of TikToks, Reels, and Shorts from material you already made. The episode becomes the factory; the clips become the distribution.